Y’All Connect was a wonderful meeting for millennials who are working to improve the use of social media within their company’s marketing departments. Since I am none of the above, I didn’t get as much out of the day. The fellow in charge is big in local blogging circles, so I assumed a large blogging component. My bad for not reading the prospectus more carefully. After all, the Y’All Connect page describes it as a digital marketing conference. Duh.
The first speaker, Kristin Scroggin of Workplace Training Solutions, talked about social media style across generations, chart here. She claimed that social media hits are digital dopamine. You always want more, more, more. Meh. I’m fond of hits, and likes, and comments, but I’m not driven by them. I could quit anytime I wanted. She also said that we get a dopamine rush from the act of self-disclosure. Ding! Ding! Ding! We have a winner.
The second speaker was local celebrity, James Spann, the weather dude at our ABC affiliate station. Seriously, he’s one of the big names in the area. Everyone knows James. We all watch him when the weather gets bad. You can tell how deep we are into the weather event by how undressed he is. Coat off yet? Tie? Sleeves rolled up? But I digress. Excellent speaker. He has an interesting remit. Unlike businesses, who want to reach this segment of the population, or that group, Spann’s goal is to reach every single person in his coverage area. Therefore, he is on every single social media channel out there, including the brand new Mastodon, which no one in the room had heard of.
One of my tablemates, Mary Sood of Mom ‘N’ I Publishing, was inspired to create an Instagram account for her book series. Say hello to @yellowkittenbooks. It’s possible that Spotted had a hoof in the decision. Of course Spotted was there.
Mission success was defined as attending [Greetings], so I succeeded. Plus it got me out off the farm.
Y’All Connect on Rodney’s Saga
[State of the Blog: Y’all Connect]
[Foto Friday: Trophy Interior]
[Conference Report. Not. Short Version.]
[Conference Report. Not. Long Version.]
Thank you for reading,