Inspired by Jean Abernethy‘s artist card picked up in a previous year, I designed (I use the term loosely) and home-printed this 1/4 page flyer to hand out at the American Horse Publications seminar earlier this month [Day 0 – Permanence, Day 1 – FF: Old Grey Mare, Day 2 – Magazines & Me]. Since I didn’t do as much blog flogging as I had hoped in Williamsburg, I am repurposing it as a post. Never let text go to waste. While the flyer didn’t get me the massive bump in readership that I had fantasized about, I am still enchanted with my own cleverness. Particularly for one as graphically challenged as I.
OTOH, when I handed it to one person, she said she had seen one the day before, but didn’t know what to do with it. She was right. It has no call to action. No, “This is my blog. Come see it.” I had envisioned the flyer as an adjunct to conversation, not as a stand-alone piece. In the future: more marketing, less cleverness.
And yes, the naming contest is still on [Help]. Everything that is not mare care has been on hold.
What clever but cheap marketing have you done? (…That I can steal…)