Me, behind a Coke Zero truck.
(Please note that I waited for an intersection to take the photo.)
Hmm, that R looks odd.
It’s too thin.
The O is even thinner.
(looking left) Ohh, the E and Z are progressively fatter.
The letters are “losing weight” from left to right.
The R has rounded ends.
The O is round.
Then why do the Z and the E have square ends?
It would have been easy enough to round them.
That way, the letters would have an organic, “human-body” feel.
This way, half the letters are square and half are round.
For no reason.
This is just stupid.
You know you are a letter nerd when you have violent opinions about a label.
Thank you for reading,
2 thoughts on “You Know You Have Fallen Down The Lettering Rabbit Hole When …”
Years ago I did a ‘consumer test’ where I had to look at a box for 30 seconds then describe it. The tester said I was the only person who noticed that the letters on the top of the box were serif and those on the bottom sans serif.
You should see my font collection.
Did they change it?
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