Art Deco Logo Redo

Images

Awareness of the outside world. Same event; different fan bases. From the stamp folks. Linn’s Stamp News: Austrian stamp celebrates Lego 90th anniversary, Bigalke, Sep 28, 2022. From the LEGO folks. Brick Fanatics: Special LEGO 90th anniversary stamp issued by Austrian Post, Yeo, 27/08/2022. Hat tip to D for the article.

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Process Notes

This was the original design I posted. [Art Deco Logo]

First redo. Everyone agreed that the first R was a better choice. Changed the second R. Changed others to be in line with the R.

Letters that were changed.

While the 1st redo had a pleasant look, the letters were simply variations on a shape. The result was more of an intellectual exercise than an aesthetic one.

So, for the redo above, I did what looked good instead of following the dictates of the grid. For example, the arms of the gold V are wider than the arms of the U. You can see how the center space is narrower in the V. However, the weighting of the letters is closer this way.

Onwards!
Katherine